BRASKEM SPFW – São Paulo Fashion Week

Fashion Plastics and Sustainability


Architecture | Brand experience


An exhibition and interactive action, aiming to show that sophistication and exclusivity in fashion can walk alongside sustainability.

With the theme “Plastic is fashionable,” the partnership between Braskem and the La Garçonne brand, (from the designers Alexandre Herchcovitch and Fábio Souza), has developed exclusive accessories produced in 3D printing with Green Plastic.

To conduct this dialogue with fashion creators, we conceived of a space that values interaction and participation: the stand walls were composed of collectible plastic tags, with inspirational phrases on fashion and sustainability. As visitors took the tags, they intervened in the space by creating infinite mosaics with various color combinations, reinforcing the plasticity present in the fashion universe.

Idea

Creating a space at SPFW that allowed people to interact and reflect on sustainability in fashion by showing that 3D-printed plastic is a sustainable solution that allows customization without waste.

Execution

Using contrast as a complete resource – black with vivid colors, open and closed spaces – we sought to reflect on the contrast between the present and future use of materials.

Through a simple and sustainable execution, the project optimized the use of materials and natural resources.

Relevance and Suitability

The action fulfilled the role of presenting to the main Brazilian designers the concept that sophistication, exclusivity and sustainability can go hand in hand in fashion.

We also showed how plastic is fashionable and how designers can think of unique pieces printed in Green Plastic, avoiding the waste that occurs when producing unique pieces in traditional industrial scale processes.

An experience design project with a positive impact on fashion and the environment.

  • #educartransforma

    Brand Strategy • Communication Strategy • Naming • Brand • Brand Content
  • Metalfrio BEER MAXX

    Brand Strategy • Brand Positioning • Communication Strategy • Naming
  • Bluevision

    Innovation • Branding strategy • Branding

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