A milestone in pulp production in Brazil

Brand Strategy | Brand | Visual and Verbal Identity | Brand Book | Signage | Brand Launch Campaign | Website | Brand Content

Eldorado brand was created to represent a new milestone in the history of Brazilian pulp and biomass. A bold and innovative company, which was founded as the world’s largest pulp mill.

The new brand showcases technology and sustainability, while representing Brazil’s competitiveness in the global market – a focus of the communication strategy created for the company.


The movement of two leaves that form the letter “e” of Eldorado composes the brand. The leaves refer to respect, the environment and the intelligent and sustainable use of natural resources – the basis of Eldorado’s raw materials.

The movement of the leaves represents the dynamism, modernity, efficiency and vision of future, while the green and yellow colors reinforce its origin and its commitment to Brazil.

The visual identity is reinforced by a supporting graphic element that makes all communication proprietary and takes to the world the Brazilian DNA in one of the most modern and competitive companies of the sector.


The brand identity was mainly implemented in the contact points of the internal public, supported by an internal communication campaign focusing on brand values, which has helped consolidate its organizational culture, creating a perception of belonging and pride.

Subsequently, our focus was to work with the other stakeholders. We interviewed all areas of the company generating content and presenting, through communication actions, how the new brand was built to add value and consolidate the reputation of the leading company.

Suitability and relevance

A new step of the pulp sector in Brazil. A 100% Brazilian brand established to be one of the biggest players in the global market.

The brand generated a great identification among clients and employees, as well as among the main stakeholders, who identified the brand’s innovative profile in the traditional pulp segment.

  • Teka

     Trazendo emoção para uma marca global de eletrodomésticos   
  • Panasonic

     Um sistema leve, de baixo custo e alto impacto 
  • RA Odebrecht

    Relatório Anual Odebrecht 2018

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