GRU – Airport

Backoffice signage

Signage | Way finding | Home

Almost everyone is aware of airport boarding and landing areas, but few realize the backoffice structure that exists behind an airport. At GRU Airport, the busiest airport in South America, a “city” exists with more than 30,000 employees that circulate every day, allowing the airport to receive over 35 million passengers a year.

Keenwork team developed a signage system for the administrative, operations yard, and warehouses areas. In addition to creating a procedure for standardization in the use of the brands of airlines and third parties.

A highly complex project that required our architecture, design and production teams to create accurate diagnosis, technically optimal solutions, and successful deployment.


Our proposal was a system that could be efficient as a wayfinding, while contributing to the revitalization of the environment and supporting to the modernization of systems and airport efficiency. These improvements helped mark the new phase of management carried out by a private concessionaire.

The design of the plates is inspired by the shape of an airplane’s wing, as well as the boarding pass. Thus the plates have a side cut, transmitting movement and a unique personality. The solution builds an association with the advancement of technology by boosting and emphasizing airport modernization.

The execution

In order to increase signaling efficiency, an in-depth study was carried out on the international standards, as well as several prototypes that enabled a careful choice of information size, guaranteeing the best readability at different viewing distances. This ensures technical excellence in high-risk locations and operations such as the aircraft maneuvering and baggage handling yard.

The constructive design brings modernity, durability, ease of maintenance and, above all, adaptation, as we have created a flexible, intelligent system that allows the mobility of spaces and functions, by simply changing the front cover of each plate or information set on a given plate.


The project was successfully deployed, providing an excellent cost/benefit ratio and flexibility for airport growth and modernization. A highly complex design with more than 100 different identification supports, implemented to perfection in 10 square kilometers of area.

  • Teka

     Trazendo emoção para uma marca global de eletrodomésticos   
  • Panasonic

     Um sistema leve, de baixo custo e alto impacto 
  • RA Odebrecht

    Relatório Anual Odebrecht 2018

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