Visual Identity | Photography Production | Communication
Produced one by one in a hand-crafted, family-based and sustainable way, Tripolina is a contemporary Brazilian reinterpretation of the camp chair, created in 1855 by Joseph Fenby.
The brand uses the power of photography as its main graphic resource – permeating all communication – to translate the intelligence and versatility of the chair.
Minimalist, yet full of personality, its identity appropriates the diagonal lines present in the chair as an element that makes up the logo. The sans serif type with long spacing conveys the same lightness and simplicity present in the piece.
A homage to a chair full of history and which has reminded us since the late 19th century that less is more.
The whole design is developed from the balance between functionality and personality, placing the chair as a design piece that is not only made to be displayed and used as decoration, but to be used outside the home.
The graphic design is inspired by the very shapes and colors of the chair for the construction of communication materials. The creative use of the typography and the forms of the chair give it a unique identity.
The use of photography as a key element of communication plays with the construction and deconstruction of the chair while showing both its opening movement and its components, thereby aiming to value not only its elegant forms, but also its solid, versatile construction.
Tripolina is produced in a hand-crafted and sustainable way on the north coast of São Paulo by Espiga, a young, collaborative family brand. Each chair takes two weeks to be produced. Its structure uses only reusable woods, collected locally from warehouses, piers, and abandoned fishing boats. The seat lining is sewn in two layers: the lower one, made with a waterproof fabric, offers structure and resistance; the upper one, in turn, is made in loom with 100% cotton, giving it personality and texture. Sanding, cutting and finishing are done the traditional way, without the use of electrical equipment. Since its launch, all pieces produced have been sold.
A graphic and strategic design was essential to help the brand tell its story and build a high value-added proposition for such a unique product.
A project that highlights quality design produced outside urban centers.